There is no doubt that Google is an integral part of the mainstream internet experience! It does everything from search engines to communication through google docs and google hangouts. However, does this technology juggernaut have too much power??
I think that there is a clear power imbalance on the web. Google runs more than half of the online advertisements and is one of the most poplar search engines. Google seems to be a part of every web page, whether it was the engine we used to find the page or the customized search bar in the top corner, or even the advertisements you see on the page that magically know what you want to buy.
All this being said I love Google, it provides a somewhat streamlined internet experience and their seemingly good natured intentions to provide the most relative and accurate search results makes it a valuable web resource. Though there is a huge company that knows what you look at on the internet, and may save some of your private information, there are few companies that provide the service that Google does.
There is an argument that states that Google is making us stupid, but I disagree. Though the company makes relevant information more accessible, we have adapted as a culture to learn how to find precisely what we are looking for. Though the machine does a lot of work for us, there is still the necessity on the human end to know what you are looking for. I would say Google is making us smarter in that it offers us the opportunity to discover more about whatever we are curious about.
No comments:
Post a Comment